Saturday, March 31, 2012
FirstMark Capital Leads $7.5M Round In Social Shopping Startup Sneakpeeq
Sneakpeeq, a social shopping startup that debuted at TechCrunch Disrupt last year, has raised $7.5 Million in Series A funding led by FirstMark Capital with participation from existing investors Bain Capital Ventures and Metamorphic Ventures. This brings the company's total funding to over $10 million. The startup aims to replicate the experience of shopping for items in a retail store with a social twist. Similar to the way you flip over a price tag to look at the cost of at item at a store, Sneakpeeq doesn't tell you the price instantly when you visit a product's landing page. You click a "Peeq" button to find the price. The site features daily boutiques that offer discounts on clothes, shoes, home accessories and more from 1000-plus brands, from well-known names like Kate Spade and Puma to smaller designers and purveyors.