Wednesday, May 2, 2012
Brit Morin Engages $1.25M From Marissa Mayer, Aileen Lee, Founders Fund And More To Launch Her First App, Weduary
Brit Morin, the Martha Stewart of tech, is today announcing a $1.25 million seed round for her technology and content company Brit. The list of investors is actually pretty sympatico with "the next generation of lifestyle" branding of Brit & Co, with fashion-heavy Index Ventures, tech fashionista Marissa Mayer, KCPB's Aileen Lee, Tina Sharkey and Seth Goldstein, Kevin Colleran, Annabel Teal, General Catalyst Partners, Founders Fund Angel and DMGT all going in. In addition to the funding the company is also launching its first app, Weduary, which lets tech-savvy couples build their own attractive and dynamic wedding websites. The Facebook app, which users can try for free, lets prospective brides and grooms build a custom wedding website in four steps, leveraging the Facebook social graph to make it easy to import photos from Facebook, invite guests, coordinate registry details and other event RSVPs.